New Realm Distilling Co. Jumpstarts a Summer Full of Flavor
with Launch of Ready-to-Drink Craft Cocktails
ATLANTA & SAVANNAH, GA– May 13, 2021 – Having just launched their first dedicated distillery, New Realm has taken their “Spirits of Exploration” tagline literally by crafting their newest innovation, Ready-to-Drink (RTD) Craft Cocktails. These carbonated canned mixed drinks are designed with a blend of premium house-made spirits and real fruit juice to deliver a refreshing, all-natural, sophisticated drinking experience. Dedicated to redefining the canned and premixed cocktail market, New Realm’s craft cocktails equate to the quality of a bartender-crafted beverage, with the convenience of go-anywhere enjoyment.
“Although our first dedicated distillery has only recently opened, New Realm has been producing spirits in our Atlanta facility since 2019”, noted Bob Powers, Co-Founder and Chief Sales & Marketing Officer of New Realm Brewing. “These Ready-to-Drink Cocktails were born out of recipes we have been developing since the beginning. We wanted to deliver the same premium quality ingredients that we serve in our taprooms, with the ability to expand drinking occasions to active lifestyle occasions like beaches, the slopes, the golf course, and beyond.”
“When we got started on distilling and crafting these RTD Craft Cocktails, it was truly a new realm for me. Having cut my teeth in winemaking early on in my career and then spending three decades in the brewing industry, spirits-based beverages were an exciting frontier for us to conquer. We think, after months of trials and pilot batches, that we’ve landed somewhere great with our recipes for these drinks – and we hope New Realm fans agree,” remarked Mitch Steele, Brewmaster & COO of New Realm Brewing Co.
Produced in the company’s innovation facility in Atlanta, Georgia, New Realm’s new RTD Cocktails are releasing in three classic, fruit-forward flavors, including Lemon Drop, Orange Crush, and Cranberry Vodka.
Lemon Drop (7.5% ABV): With a tart and juicy blend of real lemon and orange juice, this vodka-based cocktail is as refreshing as fresh-squeezed lemonade on a summer day.
Orange Crush (7.5% ABV): This classic summer flavor combines orange and vodka for a bright and refreshing drink that is just as crushable as its name.
Cranberry Vodka (7.5% ABV): A classic bar-favorite, Cranberry Vodka is made with the highest quality cranberry juice. Better yet, this cocktail is perfect for all seasons and occasions. Light and refreshing in the summertime, cranberry is also a classic holiday ingredient for recipes in the cooler months.
These exciting and delicious new releases begin heading to your favorite retailers around Georgia and Virginia in May 2021 in 12oz sleek can four-packs.
- Varieties: Lemon Drop, Orange Crush, Cranberry Vodka
- Specs:5% ABV (all)
- Package: 12oz 4-pack cans
- Initial Distribution: Throughout Georgia and Virginia
- Availability: May 2021
New Realm products are available at its locations as well as at bars and retail outlets throughout Georgia and Virginia. With the brewery and restaurant expansion into South Carolina, New Realm products will soon become available across the state. For a complete list of locations, hours, information on private events and public tours, as well as additional information, visit www.newrealmbrewing.com.
About New Realm:
New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company has a flagship brewery and restaurant in Atlanta, GA, a production brewery and restaurant in Virginia Beach, VA, and a distillery and restaurant in Savannah, GA. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community-focused commitment and approach.
New Realm’s awards include Brewbound’s “Rising Star” brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal and “Best in Show” for Euphonia Pilsner. Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale.