New Realm Brewing & Distilling and the Greenville Drive Announce Long-Term Community Partnership
“Rallyville Lager”, The Official Beer of the Greenville Drive, Set To Debut At Fluor Field on Opening Night
ATLANTA, GA – April 6, 2023 – Since opening the flagship location in Atlanta over five years ago, New Realm Brewing has always felt that it was important to become entrenched in the communities they call home. In the spirit of opening their 4th location later this year, in Greenville directly across the street from Fluor Field in the Cigar Warehouse building, New Realm Brewing and Distilling is proud to announce a long term, strategic community partnership with the Greenville Drive.
This partnership will enhance and amplify New Realm’s visibility and marketing capabilities at the ballpark and throughout the community, enhance the fan experience for all fans at Fluor Field on a year-round basis, introduce the community to New Realm’s one-of-a-kind retail/restaurant experience once it opens later this Summer, plus unveil the first-ever “Official Beer of the Greenville Drive,” brewed exclusively by New Realm Brewery – Rallyville Lager.
Greenville has always been a city that rallies together to support our community, celebrate our achievements, and lift up our most vulnerable. Rallyville Lager is more than the “Official Beer of the Greenville Drive;” this beer embodies and represents the spirit of our community. A lager rich in flavor while still smooth, refreshing, and easy to drink, Rallyville Lager is a beer for the entire community to enjoy.
“We have had a great time teaming up with the Greenville Drive and Fluor Field to build a broad community partnership including the creation of Rallyville Lager,” said Carey Falcone, Chief Executive Officer of New Realm Brewing. “The Greenville Drive and Fluor Field are part of the fabric of the Upstate community & Greenville’s West End, and we couldn’t be happier to not only be neighbors, but long-term partners. Together We Rally and Together We Win!”
“I can’t tell you how excited and proud we are to officially announce our new partnership with New Realm,” said Drive Team President Jeff Brown. “New Realm will be a wonderful addition to the West End Entertainment District, and we can’t wait for our Drive fans to get their first taste of Rallyville Lager! We look forward to welcoming Carey and the New Realm team to Greenville and to celebrating and spotlighting our partnership for years to come.”
Fans can get their first taste of Rallyville Lager, and the broader Drive/New Realm partnership, starting with 2023 Opening Night at Fluor Field on Tuesday, April 11th.
Style: Vienna-style Lager
Specs: 5.2% ABV | 24 IBU
Appearance: Amber and copper in color
Distribution: Greenville, South Carolina
Availability: April, 2023
About New Realm Brewing:
New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally inspired, locally sourced fare, in multiple Southeastern US cities. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach.
New Realm’s awards include Multiple Great American Beer Fest gold medals (2022), Brewbound’s “Rising Star” Brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal (2019 & 2021) and “Best in Show” for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale.
About the Greenville Drive
The Greenville Drive, the High-A East affiliate of the Boston Red Sox, are in their 17th season at award-winning Fluor Field in downtown Greenville. Since 2006, more than 400,000 fans a year have been welcomed to Fluor Field for both Drive games and additional community events. In 2017, the Drive was honored with the prestigious John H. Johnson President’s Award, presented by Minor League Baseball and given to “the total baseball franchise,” based on contributions to baseball in the community, promotion of the baseball industry, financial stability and contributions to league stability. The Drive also received the prestigious 2020 Freitas Award, which recognizes the nation’s top Single-A MiLB franchise. One hundred and two Drive alumni have gone on to play at the major-league level. As testament to the team’s excellence, there was at least one former Drive player on the roster of each of the ten teams that made the playoffs in 2021, and five Drive alumni played in the 2022 All-Star game.