New Realm Brewing Co. Introduces Second Georgia Tech-Inspired Beer
Ale of an Engineer Golden Ale makes its public debut on Saturday
THE FLATS – New Realm Brewing Co., the Official Craft Beer of Georgia Tech athletics, announced on Wednesday that its second Georgia Tech-inspired beer, Ale of an Engineer Golden Ale, will be available publicly on Saturday.
Ale of an Engineer is a refreshing golden ale with a light citrusy and piney hop aroma, featuring Cascade and Idaho 7 hops. It will be available for purchase at Georgia Tech home athletics events, beginning with Saturday’s baseball showdown versus arch rival Georgia (2 p.m. – Mac Nease Park), as well as at New Realm Brewing Co.’s Atlanta location in the Old Fourth Ward along the East Beltline Trail (550 Somerset Terrace NE, Unit 101) and at select retail locations throughout the Atlanta metro area.
“We’re grateful to New Realm for providing Yellow Jacket fans and beer lovers with another great-tasting, Georgia Tech-branded beer – Ale of an Engineer,” Georgia Tech director of athletics J Batt said. “We can’t wait for everyone to be able to enjoy Ale of an Engineer at Tech baseball and softball games this spring, at New Realm’s awesome location on the Beltline and at home!”
“We are thrilled with this partnership and continue to build on the foundation created with the launch of HELLUVIENNA Lager in the fall of 2022. Ale of an Engineer is a refreshing golden ale and the perfect addition to the lineup as we head into the summer months,” said Carey Falcone, co-founder and CEO of New Realm Brewing. “With Georgia Tech being just minutes from our Atlanta craft brewery, distillery and scratch restaurant, we have thoroughly enjoyed being a gathering place for the Georgia Tech community more and more. We are looking forward to being on campus and becoming a part of Tech history.”
Ale of an Engineer is New Realm’s second custom, Georgia Tech-branded beer, joining HELLUVIENNA Lager, which made its debut to great acclaim last fall. Both beers pay homage to the Yellow Jackets’ iconic fight song.
“Our partnership with Georgia Tech has been even bigger than we might have thought,” said Mitch Steele, co-founder and brewmaster of New Realm Brewing. “The fan enthusiasm, community engagement is awesome to be a part of. Bring on baseball season, summertime and another football season – our beers are great all year long!”
Legends, which has managed corporate partnerships and multimedia rights for Georgia Tech athletics since 2021, facilitated the partnership with New Realm.
New Realm Brewing Co. and Georgia Tech athletics are dedicated to responsible drinking. Please enjoy responsibly.
ABOUT GEORGIA TECH ATHLETICS
With 400-plus student-athletes across 17 varsity sports, Georgia Tech competes at the highest level of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Conference (ACC), while also developing young people who will change the world. Georgia Tech has long been a leader in innovation in college athletics with the NCAA CHAMPS/Life Skills Program (known as the Total Person Program at GT), commitments to athletics scholarships until student-athletes graduate, and the use of virtual reality in recruiting among the many concepts that originated on The Flats. The Yellow Jackets have won five national championships during their illustrious history (four in football – 1917, 1928, 1952, and 1990; one in women’s tennis – 2007), appeared in two Final Fours in men’s basketball (1990 and 2004) and three College World Series in baseball (1994, 2002 and 2006). Combining world-class education with top-notch athletics, Georgia Tech has produced 86 Academic All-Americans. For more on Georgia Tech athletics, visit www.ramblinwreck.com.
ABOUT NEW REALM BREWING CO.
New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally inspired, locally sourced fare, in multiple Southeastern US cities. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach.
New Realm’s awards include Multiple Great American Beer Fest gold medals (2022), Brewbound’s “Rising Star” Brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal (2019 & 2021) and “Best in Show” for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale.
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide—Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions—offering clients and partners a 360-degree data-and analytics-fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, conventions, and leisure. They are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow Legends on Facebook, Twitter, and Instagram @TheLegendsWay.
The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and facilities support for Georgia Tech’s 400-plus student-athletes. Be a part of developing Georgia Tech’s Everyday Champions and helping the Yellow Jackets compete for championships at the highest levels of college athletics by supporting the Annual Athletic Scholarship Fund, which directly provides scholarships for Georgia Tech student-athletes. To learn more about supporting the Yellow Jackets, visit atfund.org.