New Realm Brewing Company Becomes the Official Craft Beer Partner of Old Dominion University
NORFOLK, Va. – (Aug. 4, 2023) – Old Dominion University and New Realm Brewing Co. are proud to announce a multiyear partnership that designates New Realm Brewing as the official craft beer partner of ODU. This exciting collaboration brings together two local powerhouses, uniting a leader in craft beer and a leader in esteemed academic and athletic programs.
As part of the partnership, New Realm Brewing will produce a series of custom ODU branded beers, beginning this fall with ODU Golden Ale. This beer is a specially crafted brew that pours a golden yellow, features a light, citrusy and piney hop aroma, and incorporates Cascade and Idaho 7 hops.
“I am thrilled with the beer we brewed together as the official craft beer partner of ODU,” said Mitch Steele, co-founder and renowned brewmaster of New Realm Brewing. “It’s a flavorful, clear, light and crisp golden ale that we hope everyone will enjoy in the Hampton Roads area.”
Beyond the beer, the partnership between ODU and New Realm Brewing will create new pathways to enhance the ODU brand and solidify ODU’s commitment to innovative collaborations in Hampton Roads. This opportunity was made possible through combined efforts between ODU Sports Properties managed by PlayFly Sports and the ODU licensing office. ODU Executive Director of Licensing Brian Eubank said, “We are thrilled to join forces with New Realm Brewing Co. to create and deliver our first-ever branded craft beer for our passionate ODU community. This collaboration not only enhances our brand, but also showcases the strong ties between academia and the local business community.”
Carey Falcone, co-founder and chief executive officer of New Realm Brewing, noted the beer offers an opportunity to connect with the strong Monarch ties in Hampton Roads.
“ODU is a short drive from our Virginia Beach scratch restaurant, craft brewery and small batch distillery,” he said. “We have enjoyed the support of the Old Dominion community since opening and we are looking forward to being on campus and becoming a part of Monarch history. This partnership celebrates the pride and passion of the New Realm family, the ODU community, students and alumni.”
Beginning the week of Aug. 7, ODU Golden Ale will be available in Hampton Roads retail locations.
ODU Golden Ale Information:
Style: Golden Ale
Specs: 4.5% ABV | 30 IBU
Appearance: Golden yellow
Availability: August 7, 2023
ODU and New Realm Brewing Co. share a profound dedication to educating and encouraging fans to drink responsibly.
For more information about ODU Golden Ale and New Realm Brewing Co., visit newrealmbrewing.com.
About Old Dominion University
Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy.
About New Realm Brewing Co.
New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally inspired, locally sourced fare, in multiple Southeastern US cities. New Realm’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach. New Realm’s awards include Multiple Great American Beer Fest gold medals (2022), Brewbound’s “Rising Star” Brewery, Ratebeer’s “Best New Brewer in Georgia,” Ratebeer’s 11th “Best New Brewer in the World”, and Virginia Craft Beer Cup’s gold medal (2019 & 2021) and “Best in Show” for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale.
About ODU Sports Properties
ODU Sports Properties is the locally based, exclusive multimedia rightsholder for ODU Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the ODU Sports Properties team connects brands to ODU’s passionate and deeply rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports. Connect with the ODU Sports Properties team by visiting www.playfly.com/properties.