Get a Lyft to New Realm Brewing and a Donation will be Made to Giving Kitchen

Now Riding Safe Also Means Doing Good Via Partnership with Lyft

ATLANTA, GA – August 1, 2018 – Now getting a Lyft to (and from) New Realm Brewing not only promotes responsible drinking, but it supports Giving Kitchen. New Realm Brewing and Lyft have partnered to provide a $1 donation to Giving Kitchen for each ride to and from the brewery.

“When Lyft approached our team to discuss a partnership it was an easy decision,” said Carey Falcone Co-Founder and CEO of New Realm Brewing. “While ensuring that our guests are well cared for and have an enjoyable experience at our brewery is our main focus, making sure that they get home safe is equally important. Lyft generously offered to donate to Giving Kitchen, a charity that our team is passionate about and already supports on our own.”

Lyft matches drivers with passengers who request rides through the Lyft smartphone application, and passengers pay automatically through the application. “New Realm is an exciting addition to Atlanta’s booming craft brewery scene, and we’re delighted to work with them on this wonderful initiative,” said Sam Bond, general manager of Lyft southeast. “Now, Atlanta’s craft beer fans can ride smart and give back to their community at the same time.”

Giving Kitchen ( provides emergency assistance to restaurant workers through financial support and a network of community resources. “Giving Kitchen is honored to partner with New Realm Brewing – not only are we appreciative of their support of restaurant workers in crisis, but it’s inspiring to see them take this extra step to encourage their patrons to be responsible brewery-goers,” said Bryan Schroeder, Executive Director for Giving Kitchen.

New Realm Brewing, located along the Atlanta Beltline’s Eastside Trail at 550 Somerset Terrace NE (30306), has a designated Lyft pick-up and drop-off location adjacent to the Beltline making it easy for passengers and drivers to locate each other. For a complete list of hours, information on private events and public tours, as well as additional information, visit or call 404-968-2777.

About New Realm Brewing

New Realm Brewing Company is an American craft brewery started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele in Atlanta,Ga. On a mission to rethink tradition and bend the rules, the team planted their first production facility in a 20,000-square-foot space on Atlanta’s east side Beltline trail, featuring a 25hl brewhouse, 3,000-square-foot restaurant, rooftop patio and beer garden. In August 2018, the second location opened its doors in Virginia Beach, Va. Renaissance man and brewing legend, Mitch Steele received the Russell Scherer Award for Innovation in Brewing in 2014 and co-authored the book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale in 2012. New Realm Brewing’s core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric commitment and approach. For more information, please visit

New Realm Brewing Co.

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